Americana,
Updated
The 99-W Drive-In merges ‘50s
charm with modern movie-going
by Jaime Vazquez
for pdxguide.com
July 2007
99-W Drive-In
Highway 99-W
Newberg, OR
503-538-2738
Website |
Every summer, I make
a list in my head of
all the seasonal things
I want to do--go to
a baseball game, pick
berries--and in the
fall I look back and
kick myself for not
having done them. The
one thing I never skip,
however, is the drive-in.
Drive-in movie theaters
are the last place
to get non-sponsored
Americana; families
come as much to picnic
as they do for the
flick, and summer blockbusters
always look better
with the night sky
as a backdrop. While
drive-ins are certainly
rare, they have their
own strong culture,
solidified by the threat
of their impending
extinction; it's romantic
and sad at the same
time.
The 99-W Drive-In is
one of eleven remaining
in Oregon, and sits
tucked off of Highway
99-W in Newberg (for
the suburb-challenged:
take I-5 South to exit
294, and follow 99-W
for a half-hour). Movies
start at dusk, and
double-features tend
to be the rule. While
they no longer charge
by the carload (it's
$7 per passenger now),
catching both Transformers
and Die Hard 4--and
remember, that's a
lot of great explosions--for
less than the price
of an indoor theater
is still an incredible
value.
Arriving at 9 or so,
there were plenty of
good spots open, and
although there was
an unhealthy amount
of Duran Duran on the
loudspeaker, there
was something Rockwellian
about groups of kids
playing catch and awkward
teenagers on dates
milling around. Smaller
cars slid into the
spots facing forward,
and SUVs backed in
and opened their trunks,
making the pre-show
a tailgate party as
much as anything else.
People nod and smile
as you pass, as though
they're relaxed but
know they're somewhere
special.
The theater broadcasts
the audio for their
movies on the radio,
which is fun for bringing
boom-boxes and also
lets audio geeks get
the most out of their
car stereos. An announcer
jumps in from time
to time, providing
all the details and
frequently reminding
everyone to visit the
snack bar.
Normally, the shameless
plugs for theater food
drive me crazy, even
if it is the sickeningly
cute retro dancing
refreshments. But it's
different here: drive-ins
are a dying breed,
and the snack bar is
really all they've
got to stay afloat.
In fact, instead of
previews, they show
a short film explaning
as much, reminding
moviegoers of the harsh
reality: if you don't
buy popcorn and candy
here, there's no guaranteeing
the drive-in will be
back next summer. Watching
this is a strange moment,
because the film is
made in the "this could
happen to you" style
of 50s-era school films.
Nonetheless, by the
time they play the
national anthem--each
car honking rowdily
in response at the
end--everyone knows
they're sharing an
experience, and not
just going to the movies.
Overall, the 99-W Drive-In
is a refreshing mix
of old and new, certain
to be a treat for the
nostalgic or a new
tradition for the young.
And if drive-ins are
disappearing fast,
spaces where everyone
in the local community
can come and relax
and socialize are going
faster; my only hope
is that I get to keep
it on my summer list
for years to come.
The opinions
expressed within
are those of the
author and do not
necessarily reflect
those of pdxguide.com
or The Columbian
Publishing Co.
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